Paid Media Manager
Digital Marketing Expert
Strategically managing marketing budgets and driving digital transformation through data-driven insights.
Welcome to My Portfolio
I'm passionate about creating beautiful and functional web experiences. Let's work together to bring your vision to life.
Contact MeCore Expertise
- 🎯 Advertising Strategy
- 🤝 Affiliate Management
- 📊 Digital Analytics
- 💻 Campaign Optimization
Saurabh Mishra
Paid Media Manager
Digital Marketing Expert specializing in Advertising, Affiliate Marketing, and Analytics
Professional Highlights
Managed ₹3.5 crore monthly marketing budget at GEDU Global Education
Led digital transformation for multiple international education brands
Achieved 300% increase in demand generation at Kent RO Systems
Expert in data-driven marketing strategies and analytics
About Me
Professional Summary
At Info Edge India Ltd, with over two and a half years of dedication in product and campaign marketing, I've played a key role in redefining the NL brand's digital presence. Through collaborative efforts in sales automation and full funnel optimization, we've substantially enhanced lead nurturing and customer acquisition.
Core Competencies
Education
Master of Business Administration (MBA)
Glocal University - Marketing
Bachelor of Technology (BTech)
Punjab Technical University - Computer Science (2007-2011)
Certifications
- ✓ Programmatic Advertising and Core Implementation
- ✓ Google Analytics Certification
- ✓ Apple Search Ads Certification
Professional Experience
GEDU Global Education
May 2024 - PresentPaid Media Manager
- ▹ Managed ₹3.5 crore monthly marketing budget, maximizing MQLs and ROI through strategic allocation across channels
- ▹ Coordinated marketing efforts for international education brands including Schiller International University, achieving 45% YoY growth in student enrollments
- ▹ Implemented AI-driven marketing automation using Plai.io, Customer.io, and Drip, reducing campaign management time by 60%
- ▹ Developed and executed multi-channel marketing strategies resulting in 85% improvement in lead quality and 40% reduction in cost per acquisition
Info Edge India Ltd
May 2021 - February 2024Senior Manager - Campaign & Product Marketing
- ▹ Led digital transformation of NL brand, improving conversion rates by 70% through data-driven optimization and UX enhancements
- ▹ Managed monthly ad spends exceeding $300K across Google, Meta, and LinkedIn, achieving 180% ROAS
- ▹ Implemented comprehensive sales automation and lead nurturing strategies, resulting in 55% increase in SQL conversion rate
- ▹ Spearheaded the development of marketing analytics dashboard, providing real-time insights and improving decision-making efficiency by 40%
Kent RO Systems Ltd
July 2017 - April 2021Digital Marketing Manager
- ▹ Achieved 300% increase in demand generation and 200% increase in online footfalls through innovative digital marketing campaigns
- ▹ Led cross-functional digital marketing teams across SEO, SEM, and Social Media, implementing performance marketing strategies that generated 50K+ qualified leads
- ▹ Managed corporate website and e-commerce platforms, implementing optimization strategies that increased online sales by 150%
- ▹ Developed and executed content marketing strategy, resulting in 80% increase in organic traffic and 65% improvement in engagement metrics
Professional Skills
Digital Marketing
Analytics
Technical
Additional Competencies
Achievements & Awards
Revenue Excellence
Highest Revenue Generator in a quarter
Growth Champion
Highest Growth Percentage Achievement
Academic Merit
School Topper in Intermediate Examination
Professional Certifications
Professional Certifications
Programmatic Advertising
Core Implementation Specialist
Google Analytics
Certified Professional
Apple Search Ads
Certified Expert
Display Advertising
Advanced Professional
VBA and Excel Macros
Advanced Implementation
Project Portfolio
NL Brand Transformation
Led complete digital transformation increasing conversion rates by 70%
- • Full funnel optimization
- • Sales automation implementation
- • Newsletter campaign strategy
GEDU Marketing Campaign
Managed ₹3.5 crore monthly budget with focus on MQL optimization
- • Multi-brand campaign coordination
- • AI-driven automation
- • Performance tracking framework
Kent RO Digital Growth
Achieved 300% increase in demand generation
- • Website management
- • Cross-functional team leadership
- • Analytics implementation